Similar to how a flipbook works, GIFs rapidly display a series of images to produce the illusion of motion. More importantly, though, GIFs can be animated. Due to wide support across browsers and email clients, GIFs have been a popular image format since the early days of the internet. GIF, which stands for Graphics Interchange Format, is an image format developed by CompuServe in 1987.
So how can you get in on this action? In this blog post, we’ll cover: According to our 2020 State of Email data, 51.28% of marketers said they’re using animated GIFs at least sometimes in their marketing emails. Email marketers like you are increasingly turning to animated GIFs in email to provide that extra interest. One way to do this? Animated GIFs.Īdding animation might be just the thing you need to increase subscriber engagement. But with so much competition for subscribers’ attention, it’s no surprise you might want something to set you apart-enticing readers to click through and care about your message.
Enterprise Plan Boost collaboration and drive resultsĪs an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images.
BIRTHDAY GIF FOR OUTLOOK PLUS
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